Top 7 Developments You Must Follow in 2019 When You Do Digital Marketing

A lot of new things happened in the Digital Marketing space last week. Here are the top 7 developments that could be really helpful for us in digital marketing.
#1 LinkedIn Launches its Own Version of Live-Streaming Called ‘LinkedIn Live
LinkedIn’s new live video tool – called ‘LinkedIn Live’ – will provide another option for video content on the platform. LinkedIn Live will give regular members and businesses additional, immediate capacity to share from conferences, product announcements, conduct Q&As and more.
#2 Twitter’s Search Icon Changed From Magnifying Glass To A Hash Symbol​
Twitter has launched a couple of new features this week and one of them is changing the search icon from a magnifying glass to a hash symbol​​.
#3 Instagram is Developing Direct Messages Option on Desktop​
Amid discussion of Facebook’s planned messaging merger, Instagram is now testing the capability for users to access their direct messages from the web version of its app.​
#4 Instagram is Testing an Account Linking Feature to Simplify Multiple Account Management​
Following its recent launch of multi-account posting, Instagram is now developing a new option to connect several accounts to a single log-in, enabling you to more easily manage your various Instagram accounts. The new option would give Instagram users a range of account management options, which would extend beyond simply being able to more easily manage additional, business-related accounts.​
#5 Facebook is Testing A New Brand Collaboration Feature on Groups​
Facebook is looking to test a new brand collaboration options for groups, which will enable associated groups to offer relevant deals and/or partner with professionals for more specific industry insight and assistance.​
#6 Product Card Buttons Pop up on desktop Google Search​
Google Shopping product panel adds for “details”, “reviews” and “stores” options.
#7 New script to find the best text for new ads using an n-gram analysis
This script analyzes the performance of commonly found word sequences to deliver additional insights about historical ad performance.

What is Search Engine Optimization And Why is it Important?

SEO importance article on Sonalta Digibiz Blog

Search engine optimization is today the most important part of any organisation’s online reputation and it is necessary for everyone who manages a website, to understand the true meaning of SEO as well as the potential it creates for every business.

What is SEO?

Search engine optimization or SEO in short, is a set of rules for optimizing  a website for search engines and improve the  search engine rankings for the website.

In addition, it is an ideal way to improve the quality of your website by making it user friendly, easier to navigate and faster.

SEO can also be considered as a framework since the whole process has a number of rules, a number of stages and a set of controls.

Why is SEO important?

In today’s cut throat competition online, SEO is more important than ever.

Search engines serve millions of users  everyday looking for answers to their queries or for solutions to their problems.

If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives.

Search engine optimization is important because:

  • The majority of search engines users are more likely to click on one of the top 5 listings in the results pages (SERP). To take advantage of this and gain visitors to your website or customers to your online store, your website needs to appear in one of the top positions.
  • SEO is not only about search engines but good SEO practices improve the user experience and usability of your website.
  • Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the website’s credibility.
  • SEO is good for the social promotion of your website. People who find your website by searching Google or Yahoo are more likely to promote it on Facebook, Twitter or other social media channels.
  • SEO is important for the smooth running of a bigger website. Websites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
  • SEO can put you ahead of the competition. If two websites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.

google monthly searches figure for the SEO blog on

To understand SEO in detail and to learn it to implement for your website, keep following this space.

In the next article we will learn the SEO in simple terms for the first time learners of SEO.