No matter if you have a nicely rendered website, you won’t get very far if you’re lacking sufficient SEO (Search Engine Optimization). The thing is, Google, and other search engines are extremely objective when it comes down to things like sitemaps, alt tags, and keywords. There are several tactics to improve your pages ranking without submitting to the paid schemes offered by search engines. Listed below, are few tips that are absolutely vital to rank higher in Google.
#1 Use Keyword in first 100 words
The ideal place to use keywords in content is within the first 100 words. You must not write a long intro before bothering with a keyword, because Google wouldn’t find it very relevant in the search results.
If keyword ‘Sales marketing’ was used at the very beginning of the content, placing a keyword near the beginning of the article ensures that Google has an easier time in understanding the topic and relevance of the article.
#2 Write title tags with target keyword
An inappropriate keyword can make your website’s chance towards prominence more remote than ever. Hence, you must always start title tags with your targeted keyword. If the keyword is placed to the beginning of the title tag, it will have more weight it has with search engines. Most pages on Google that rank for competitive keywords strategically place them at the beginning of their title tags. Hence, it is wise to do so as it will make your website more relevant to what people search for.
#3 Image Optimization
Ensure that the images on your website have file names which include your target keyword. Your target keyword should be part of Alt Text of images. This will improve optimization for your content and also create a clearer picture for the search engines to the relevancy of your page. Images are vital component of any website as they make pages visually attractive as well as informative. Optimizing your images can naturally boost your ranking on Google.
#4 Use Outbound Links
Outbound links are very helpful to bring more attention to your website. Outbound links show Google that the article is valid, informative and vital requisites for ranking. Hence, you must add outbound links to each of your content. There are a lot of people who make the mistake of not including outbound links to other websites or articles. Just make sure that the links are relevant enough to your content and from authentic sources.
#5 Write click-worthy meta descriptions
Meta descriptions are one of the most important and visible elements, next to your title tag and URL, that convince people to click your website. If you want traffic on your latest content and efficiently on your website, make sure that the meta descriptions are informative and attractive that can arise the viewer’s curiosity within the 150-word limit. Pay attention to the meta descriptions as they can help you to get natural results.