3 REASONS YOU NEED A DIGITAL MARKETING STRATEGY IN 2019

There was once a time when marketing campaigns meant running ads on television and radio, and placing print ads in newspapers and magazines. Although, as the world of commerce moves more and more toward a digital market place, businesses now have the opportunity to expand their reach with their target through digital marketing strategies.

Many businesses now know how vital digital channels are today for acquiring customers. Although, they don’t have an integrated plan to grow and engage their audiences effectively. Any modern brand that wants to get ahead will need to adopt digital marketing strategies as part of their overall strategy. But this doesn’t mean that you have to throw out the traditional print ads, especially if your business is already seeing great response from these types of ads. Yet by using digital marketing tactics in combination with your current traditional marketing strategies, your business can start to optimize your campaigns for maximum results.

Industry trends and tactics show that digital marketing really does work, regardless of your industry or company size. Below are the top 5 reasons that your brand needs digital marketing to connect with customers and attract new leads in 2019 and beyond.

1) Digital marketing services are affordable

One of the benefits of digital marketing is that these strategies are effective and affordable that can help your businesses get the most out of your marketing budget. You can market through email, social media and SEO driven content marketing at affordable costs.

In fact, content marketing costs much less than some traditional marketing tactics. Digital marketing strategies are not only affordable, but can also offer an attractive ROI for entrepreneurs. By investing in more affordable strategies that provide a positive ROI, you can better optimize your marketing budget. You can save money by implementing affordable digital marketing strategies.

2) Digital marketing strategy gives you focus and direction

The big challenge with digital marketing is that there are so many activities you could be working on, that you may miss key activities. A digital marketing strategy will help you choose focus on priority strategic initiatives. You may know you want to get more visits to your website, but can you say how many? You may want to gain more customers, but can you say by what percentage, or through which channels? Without specific targets, it’s harder to know exactly what you need to do online, and later to measure how successful you’re.

Creating strategy helps you have properly defined essential elements, formulate a powerful value proposition and a general idea of what you want to do line and what your tactics are. Using digital marketing strategy, you can create planned maps of priorities to focus on.

3) Your business can significantly increase reach through digital marketing strategy

Through digital marketing, you can provide new ways to target your audience, and can reach out to more consumers in your target market. Through relevant social media platforms, tailored blog content and search engine marketing, you are able to reach those customers who need a bit more engagement before a purchase or who may have missed your initial ad. Digital marketing channels help your brand provide a more interactive experience through interactive ads.

When it comes to personalization, online videos and product recommendations are the best way to encourage purchasing of your customers. 56% of the consumers are more likely to buy from a brand through personalized shopping experience. Digital marketing allows you to reach back to customers who have visited your website, and left without purchasing.

Top 7 developments you must follow in 2019 while you do digital marketing.

A lot of new things happened in the Digital Marketing space last week. Here are the top 7 that could be really helpful for us.
#1 LinkedIn Launches its Own Version of Live-Streaming Called ‘LinkedIn Live
LinkedIn’s new live video tool – called ‘LinkedIn Live’ – will provide another option for video content on the platform. LinkedIn Live will give regular members and businesses additional, immediate capacity to share from conferences, product announcements, conduct Q&As and more.
#2 Twitter’s Search Icon Changed From Magnifying Glass To A Hash Symbol​
Twitter has launched a couple of new features this week and one of them is changing the search icon from a magnifying glass to a hash symbol​​
#3 Instagram is Developing Direct Messages Option on Desktop​
Amid discussion of Facebook’s planned messaging merger, Instagram is now testing the capability for users to access their direct messages from the web version of its app.​
#4 Instagram is Testing an Account Linking Feature to Simplify Multiple Account Management​
Following its recent launch of multi-account posting, Instagram is now developing a new option to connect several accounts to a single log-in, enabling you to more easily manage your various Instagram accounts. The new option would give Instagram users a range of account management options, which would extend beyond simply being able to more easily manage additional, business-related accounts.​
#5 Facebook is Testing A New Brand Collaboration Feature on Groups​
Facebook is looking to test a new brand collaboration options for groups, which will enable associated groups to offer relevant deals and/or partner with professionals for more specific industry insight and assistance.​
#6 Product Card Buttons Pop up on desktop Google Search​
Google Shopping product panel adds for “details”, “reviews” and “stores” options.
#7 New script to find the best text for new ads using an n-gram analysis
This script analyzes the performance of commonly found word sequences to deliver additional insights about historical ad performance

What Is Search Engine Optimization And Why Is It Important

SEO importance article on Sonalta Digibiz Blog

Search engine optimization is today the most important part of any organisation’s online reputation and it is necessary for everyone who manages a website, to understand the true meaning of SEO as well as the potential it creates for every business.

What is SEO?

Search engine optimization or SEO in short, is a set of rules for optimizing  a website for search engines and improve the  search engine rankings for the website.

In addition, it is an ideal way to improve the quality of your website by making it user friendly, easier to navigate and faster.

SEO can also be considered as a framework since the whole process has a number of rules, a number of stages and a set of controls.

Why is SEO important?

In today’s cut throat competition online, SEO is more important than ever.

Search engines serve millions of users  everyday looking for answers to their queries or for solutions to their problems.

If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives.

Search engine optimization is important because:

  • The majority of search engines users are more likely to click on one of the top 5 listings in the results pages (SERP). To take advantage of this and gain visitors to your website or customers to your online store, your website needs to appear in one of the top positions.
  • SEO is not only about search engines but good SEO practices improve the user experience and usability of your website.
  • Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the website’s credibility.
  • SEO is good for the social promotion of your website. People who find your website by searching Google or Yahoo are more likely to promote it on Facebook, Twitter or other social media channels.
  • SEO is important for the smooth running of a bigger website. Websites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
  • SEO can put you ahead of the competition. If two websites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.

google monthly searches figure for the SEO blog on www.sonaltadigi.biz

To understand SEO in detail and to learn it to implement for your website, keep following this space.

In the next article we will learn the SEO in simple terms for the first time learners of SEO.